CARLOS SERRATO PRESENTS " TOWARDS A POP THEORY "
The wealth of ideas contained in the book , the brilliance with which they are presented , the heterodox accent that runs through the framework of the essay and the boldness that electrifies the analyses formulated throughout the book have two antagonistic effects on the reader . On the one hand , it is not easy to escape from the fascination aroused by some of those approaches that drag you to modify convictions you thought were immutable ; on the other hand , it is difficult to admit all the proposals without disagreeing profoundly about some of them . And it is precisely in this perceptive duality where one of the book ' s greatest qualities lies , because in this way one notices that its critical apparatus is not limited to pontificating about pop , but provokes discrepancies that generate healthy debates . Every reader has access to the opportunity to discuss
with himself or to transfer the intellectual struggle to a wider forum . And he takes advantage of it . " Towards a Theory of Pop " is a protean , germinal , inciting book , and as decisive in its will to agitate as Hendrix ' s fiery guitar or the caustic dissidence of punk aesthetics . We talked about it as a result of the recent presentation of this essay in La Línea by Carlos Fernández Serrato , under the auspices of the Ateneo de la Bahía and shrewdly introduced by Juan José Trujillo . The sensitivity towards the most nonconformist paths of cultural action points once again to the regenerating spirit that beats in the Ateneo ' s genome , as attentive to the ranks of excellence as to the transforming manifestations capable of alleviating two current evils in the cultural field : the adulteration of the scales of values in favor of mediocrity and the almost pathological inclination towards the most hackneyed formulas . The public ' s support endorses the renovating course proposed by the Ateneo .
16 OTWO 51 / OCTOBER 2023