K.P.I – key performance indicators
Up selling
Reward cards/loyalty cards
Sales targets
Human Resources
Training and development of staff
Symbiotic Relationships
Dependent on each other
Marrcomms
The relationship between PR and marketing
Retail
The process of selling consumer goods or services to customers through multiple channels of distribution to earn profit
Multichannel retailing
When a company provides numerous ways for customers to purchase goods
Omnichannel retailing
Uses a variety of channels in a customers shopping experience including research before purchase
Click and collect
Where a customer can buy online and collect from a local store
Subscription
An arrangement to receive something
GDP
The value of goods and services produced by a country
GVA
Gross value added, the measure of the value of goods and services produced in a sector of an economy
OTHERPEOPLE
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