Communication is another factor that could be a positive to some businesses, smaller business are unlikely to be able to have the resources to keep in contact with oversea suppliers and so having a strong relationship with them maybe a harder task. So as it can be seen for smaller independent businesses the challenge of becoming more integrated is much harder, due to the lack of resources to make the changes. Retailers that are more likely to be non integrated are Lazy Oaf or Billionaires Boys Club, which are small businesses who offer a niche product, different to that of the mass market brands.
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Photos : Polly Smith
Clothing : Lazy Oaf
Model : Florance from Milk Models
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