For businesses that have chosen a non integrated route they can expect to be much more cost effective, there will be no need for them to buy new technology and install it, installing new technology will most likely mean production facilities or stores may have to be closed for refurbishments, if these brands are small then the impact it could have on profits could be more damaging than the effect on a large retailer.
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The path will help make sure all parts in the chain work together so that the product is completed on time. Each part of a garment will be arrive for assembly at the time it is needed, having a good critical path also allows for different process to happen at the same time therefore the process can be much quicker and demands can be meet at a faster pace. This will come great use to the large businesses trying to compete in the industry. An example of a brand that would be integrated is Topman/Topshop, they have a much larger market to work in, so adopting this type it strategy for their supply chain would allow them to continue being competitive.