Retailers across the industry are using social media to communicate with their customers, firstly because it's free and almost all customers are using it, the number of world wide users is at 1.96 billion with and expected growth to 2.5 billion by 2018, so it is a great resource to use. Especially when communicating with a younger audience. When I looked at DSM’s page I found that they only use Instagram as a form of social media, this may be because they don't feel their customer will use the other types of social media to receive information from the retailer.
035