Interactions with
Mr. Challa Rajendra Prasad
Born: Jan 1952 School: St. Paul’ s High School, Hyderaguda, Hyderabad Pre-University: Nizam College Graduation: Mechanical, 1970-75, OUCE Son: Mr. Srishant, Lawyer( NALSAR) Daughter: Smt. Soumya, Fashion Designer( NIFT)
Sri Challa Rajendra Prasad is an Engineer-Technocrat-Entrepreneur having nearly 4 decades of industrial experience and more than 25 years of experience in International Soluble Coffee Industry. CCL Products( formerly known as M / s. Continental Coffee Ltd.) was promoted by Mr. Prasad in 1995, which is located at Duggirala, Guntur District, Andhra Pradesh. He started his career as a self-employed entrepreneur in Packaging Industry. Later, he moved into manufacturing of ducts and tubes.
Mr. Prasad is reckoned as a Pioneer and First Entrepreneur in India to have placed Indian Soluble Coffee in the hard currency world markets. He was the Promoter Managing Director of Asian Coffee Ltd., set up in 1989, which was the first Indian non-multinational owned company engaged in the business of producing instant coffee. Mr. Prasad was instrumental in Asian Coffee Ltd. achieving the distinction of being the first recipient of assistance in India from the Commonwealth Development Corporation, United Kingdom.
In recognition of his eminence in the Coffee Industry, Mr. Prasad was appointed as a Member of the Coffee Board of India by the Ministry of Commerce, Government of India from 1990 to till date barring two terms. He was appointed as a Director for Andhra Pradesh State Finance Corporation( APSFC) for two consecutive terms from 2007 to 2013.
Under his Management CCL has been the recipient of Best Exporter of Instant Coffee award consecutively from 2007-08 to till date from Government of India, India Coffee Awards by the Coffee Board of India, Bengaluru. Mr. Prasad played a key role in floating instant coffee manufacturing units in Switzerland in the year 2009 and in Vietnam in the year 2010. He personally encourage several philanthropic activities and continuously strive for creating employment opportunities in rural parts of the country. He has contributed generously towards Rainbow homes and Pranic Healing.
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