Interactions with
Mr . Challa Rajendra Prasad
Born : Jan 1952 School : St . Paul ’ s High School , Hyderaguda , Hyderabad Pre-University : Nizam College Graduation : Mechanical , 1970-75 , OUCE Son : Mr . Srishant , Lawyer ( NALSAR ) Daughter : Smt . Soumya , Fashion Designer ( NIFT )
Sri Challa Rajendra Prasad is an Engineer-Technocrat-Entrepreneur having nearly 4 decades of industrial experience and more than 25 years of experience in International Soluble Coffee Industry . CCL Products ( formerly known as M / s . Continental Coffee Ltd .) was promoted by Mr . Prasad in 1995 , which is located at Duggirala , Guntur District , Andhra Pradesh . He started his career as a self-employed entrepreneur in Packaging Industry . Later , he moved into manufacturing of ducts and tubes .
Mr . Prasad is reckoned as a Pioneer and First Entrepreneur in India to have placed Indian Soluble Coffee in the hard currency world markets . He was the Promoter Managing Director of Asian Coffee Ltd ., set up in 1989 , which was the first Indian non-multinational owned company engaged in the business of producing instant coffee . Mr . Prasad was instrumental in Asian Coffee Ltd . achieving the distinction of being the first recipient of assistance in India from the Commonwealth Development Corporation , United Kingdom .
In recognition of his eminence in the Coffee Industry , Mr . Prasad was appointed as a Member of the Coffee Board of India by the Ministry of Commerce , Government of India from 1990 to till date barring two terms . He was appointed as a Director for Andhra Pradesh State Finance Corporation ( APSFC ) for two consecutive terms from 2007 to 2013 .
Under his Management CCL has been the recipient of Best Exporter of Instant Coffee award consecutively from 2007-08 to till date from Government of India , India Coffee Awards by the Coffee Board of India , Bengaluru . Mr . Prasad played a key role in floating instant coffee manufacturing units in Switzerland in the year 2009 and in Vietnam in the year 2010 . He personally encourage several philanthropic activities and continuously strive for creating employment opportunities in rural parts of the country . He has contributed generously towards Rainbow homes and Pranic Healing .
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