OPTICAL PRISM | COVER STORY
the marketing campaigns to be sure they feel fresh and are a current reflection of my style .
Q . Why was it important to you to design eyewear for juniors ?
A . My son Zuma has needed glasses since he was really young and we always struggled to find eyewear that expresses his style and personality . ‘ Boys ’ eyewear in particular is often very boring . Zuma wanted cooler-looking glasses that were more fun to wear . I know many girls want fun stylish eyewear . I design glasses for kids who want to stand out and be noticed with their fun glasses . I want kids to feel proud and confident wearing their glasses .
A . I don ’ t want to push anyone out of their comfort zone and I get some people are nervous trying daring eyewear . They don ’ t know if it will look good on them or they don ’ t want to make too bold of a statement . My brands have this person covered because we have lots of chic shapes and styles that are , relatively speaking , pretty subtle .
On the flip side , there are many people who want something more daring , and they just can ’ t find it . My collections have filled this void . We have exciting frames at a range of price points for people who are not afraid to take fashion risks . The collections are selling well , so I think there are a lot of people who want something more fun and exciting or at least more chic and stylish .
Eyewear has become a more important accessory for a lot of people . With people on video conference calls all day , eyewear has become a key accessory .
Q . Most of your eyewear designs are fun , edgy and uplifting , many with cool patterns . Do you think it ’ s important for people to push themselves out of their comfort zones when it comes to eyewear ?
Q . Why has eyewear style been particularly important during the COVID-19 pandemic and in what ways did that influence the designs for 2021 ?
A . Eyewear has become a more important accessory for a lot of people . With people on video conference calls all day , eyewear has become a key accessory . My brands are doing well in part because people want to wear exciting eyewear on their calls . People are excited to have bold and super chic eyewear to wear on conference calls . They also want lightweight eyewear that ’ s comfortable to wear all day – something we made sure we took into account when picking materials for this year ’ s frames . LAUF081 RGD is a good example of a bold frame , while LA084 is thinner with beautiful colours . OP
GX827-PINK GXGIRL LA083
LA084-GRY LA084-BUR
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