Optical Prism May 2021 | Page 19

OPTICAL PRISM | COVER STORY
GWEN STEFANI IS MANY THINGS .
She ’ s a three-time Grammy Award-winning musician , a globally successful performer , celebrated songwriter , a fashion designer , record producer and mom .
And through her impressive career , which spans more than three decades , she has remained a fashion icon .
Gwen Stefani is , indeed , synonymous with style .
In 2016 , 13 years after launching her own fashion brand , Stefani ’ s trend-setting style entered the eyewear space when she teamed up with Tura Inc . to launch L . A . M . B . and gx by Gwen Stefani collections . Her Zuma junior line launched later .
Stefani ’ s fingerprints are all over the eyewear styles , with the singer involved in each stage of the design process .
The styles feature nods to many of the trends and musical genres Stefani has embraced and bolstered over the years , including punk , ska , tribal and street .
This season , Tura has launched new eyewear styles under all three Gwen Stefani brands .
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Gwen ’ s fashion and eyewear label L . A . M . B . stands for Love . Angel . Music . Baby . which was the name of her debut solo album .
L . A . M . B . showcases Stefani ’ s unique style through exclusive materials , graphic patterns and custom laminations , creating statement frames that really stand out , while gx by Gwen Stefani includes affordably priced , fashion-forward eyewear that embody her unique blend of stylish sophistication mixed with a rock-and-roll edge .
Zuma draws inspiration from skateboarding , high fashion , and traditional sports .
Gwen Stefani recently shared with Optical Prism her thoughts on her eyewear lines , the new frame styles and the influences behind them and why eyewear style is more important than ever in this pandemic era .
Gwen ’ s eyewear styles are available in more than 3,000 locations in the United States alone .
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