She said since the Transitions
ECP of the Year program was
launched in 2009, Transitions Optical
continues to receive many highquality entries that are reviewed
through our extensive judging
process.
“While Wael has always been a
strong supporter of the Transitions®
family of products, he continues to
amaze us because he still finds new
ways to incorporate the Transitions
brand into his promotions, education
efforts and everyday conversations
with patients and staff. His efforts
in 2013 led to heightened customer
satisfaction and a significant increase
in sales of Transitions lenses as well,”
she said.
She said all past finalists and
winners of the ECP of the Year
program have been committed to not
only providing excellent care for their
patients, but also showing dedication
in other areas that have an impact on
our communities and our industry.
She says the company looks at
how the ECPs are addressing key
areas such as:
• Do they get creative with
education activities for staff?
• Are they doing something
special to fit children in the
right lenses?
• Do they hold special events in
their communities?
“These are some of the areas
that we consider ‘above and beyond,’”
she said.
Rely on Your Partnerships
In the many years Yassein has been
18
OPTICAL PRISM | DIGITAL SUPPLEMENT | MAY 2014
A commitment to find the right
lenses for families was one of
the many reasons Yassein was
chosen ECP of the Year
dispensing Transitions lenses he said
he has always felt he has had the full
support of the company.
From the product reps to the
head office, he said there is always
someone available to help him do his
job better.
“Transitions hires very well.
When they come in to the office
you can tell they care about each and
every patient,” he said, adding that
every effort is made to ensure he has
the right tools and resources to help
patients make an informed decision.
“My patients can’t believe the
lenses are so clear when I am talking to
them. It’s taking that extra 30 seconds
to let them know that the technology
is vastly different today than it was 10
years ago,” he said.
Tremblay-Dawson
says
its
partnerships with ECPs are important
and lasting ones, and that they have
been integral to both the company’s
culture and success.
“We have both a dedicated team
of field business consultants, as well as
a team of inside sales consultants that
eyecare professionals can work closely
with to access and receive educational
and training workshops, practice
building programs, and a variety of
tools and resources,” she said.
“A lot of our Transitions ECP
of the Year winners have great
partnerships with their Transitions
business consultants.”
She noted that the Transitions
Optical team can help practices
grow in many areas by working
together with eyecare professionals
and staff to implement programs
focused around goal setting, action
planning and identifying the right
training and educational needs to
achieve success. •