Glimpses
SAFILO CONTINUES
EXPANSION
SAFILO has announced an exclusive
distribution partnership for Paraguay
with CEPAL, a leading local eyewear
company with a longstanding successful
track record of quality eyewear distri-
bution and service since 1981.
With this partnership, SAFILO expands
its footprint in Latin America in sup-
port of its growth plans in the region as
part of its accelerated Emerging
Markets expansion.
“With Paraguay, we add another
SAFILO market to our Latin America
business, that already counts on Brazil,
Mexico, and Argentina/Uruguay,
Colombia and Chile, and the Carib-
bean. We are pleased with the region’s
growth, that confirms its potential for
quality branded eyewear development,
and responds particularly positively
to our leading brands Polaroid and
Carrera,” says Luisa Delgado, CEO of
SAFILO GROUP.
44 OPTICAL PRISM | March 2018
VISION EXPO NAMES NEW
EVENT DIRECTOR
Vision Expo has announced Joanne Mohr as the new
event director for show co-owner Reed Exhibitions.
Mohr, in conjunction with the team at partner organi-
zation The Vision Council, will work to design, build and
deliver the best possible Vision Expo experience for the
show’s 27,000 annual attendees and over 700 exhibitors
from across the vision industry.
“We are delighted to welcome Joanne Mohr to Vision
Expo,” said Melissa Ashley, Reed Exhibitions senior
vice-president. “Her retail background coupled with such
a strong understanding of the trade show business will
add a new dimension of thinking to the team. Her ex-
perience will be invaluable as we continue to look at
new ways to invigorate the shows and refresh the
fashion elements.”
Mohr brings over 25 years of trade show experience
to the Vision Expo team, including an expertise in fashion
and retail. Most recently, Mohr served as executive vice-
president of ENK International, orchestrating a series
of trade exhibitions that included nearly 10,000 design
companies in New York City and Las Vegas and attracted
250,000 global buyers and press annually.