EYE FOCUS | FEATURE
Marketing ideas for every month in 2021
By Brynn Low , Marketing4ECPs
FROM SOCIAL MEDIA , TO SIGNAGE , TO EMAIL BLASTS , it can be difficult to find exciting new marketing ideas no matter what area of business you ' re in . Add on marketing restrictions for optometrists and it ’ s easy to see how your marketing can become a little stale . That said , there are still ways to get your patients interested in their eye health , every month of the year . Here are some holidays you ’ ll want to make a note of in your 2021 calendar .
JANUARY Of course , January brings in the new year , but it ’ s also Glaucoma Awareness Month . Start a conversation with your patients about risk factors of glaucoma and the importance of eye exams .
• Glaucoma Awareness Month
• January 1 : New Year ’ s Day
• January 4 : World Braille Day
FEBRUARY February is time to show some eye love with Valentine ’ s Day on the 14th . It ’ s also a chance to build awareness for AMD and low vision .
• AMD Awareness Month
• Low Vision Month
• February 4 : World Cancer Day
• February 14 : Valentine ’ s Day
• February 15 : Family Day / Islander Day / Louis Riel Day / Heritage Day
• February 28 : Rare Disease Day
MARCH There are a lot of holidays in March and a lot of opportunities to educate your patients . From ocular nutrition to glaucoma , March is the time to get your patients talking about eye health . On International Women ’ s Day , celebrate influential women in eye care .
• Nutrition Month
• March 8 : International Women ’ s Day
• March 7-13 : World Glaucoma Week
• March 17 : St . Patrick ’ s Day
• March 23 : World Optometry Day
22 EYE FOCUS February Digital 2020