OpenRoad Experience
Canada’s Best
Managed Companies
»
Last year OpenRoad Auto Group was
named one of Canada’s 50 Best Managed
Companies, a rare achievement for a firsttime applicant. The designation was made
in recognition of business excellence and
innovation following a rigorous review
and selection process by Deloitte, Queen’s
School of Business and CIBC. OpenRoad
was one of only six companies from British
Columbia to receive the distinction.
ourselves from our competitors, and the
way we do it is to provide a better guest
experience,” said Christian Chia upon
receiving the award. “What we have to do
to differentiate ourselves is offer the best
service, the best guest experience, as well as
the best work environment for our people,”
he continued.
This year OpenRoad is applying to
requalify as one of Canada’s Best Managed
Companies. Winners are announced in
March 2014.
“Our greatest investment is in our people.
By helping our employees advance, we
feel that this is how we can better serve
our customers. We strive to differentiate
Photo: Will Fong
A Better Way
»
You may already have noticed the fresh look. Or heard the new sound.
OpenRoad recently launched a new brand identity with a fresh and
modern direction to reflect the company and propel it forward. A new
logo and tagline – Open to a better way.TM – strengthens OpenRoad’s
position as a forward-thinking, open and leading automotive retailer.
During the launch Christian Chia remarked, “What we set out to do
with the refreshed OpenRoad brand identity was to stay true to our
ethos of continual improvement – kaizen – and to develop our brand
in line with our evolving customer and automotive partner desires.
With a fresh, clean, and contemporary approach we believe the
refreshed brand identity reflects our company culture and will stand
the test of time.”
The characteristics from the past decade remain true, and the
core brand values are ingrained in the company’s name: Open for
transparency and trust, and Road indicating a clear direction.
“The best brands in the world express their brand values in an
engaging and authentic way and, at the same time, provide flexibility
for the business and individual personalities to shine. This is what we
hope to achieve. We believe we now have a better platform for all of
us to drive the OpenRoad brand forward,” said Chia.