Onsite Insites by SatisFacts Research 2015 - 2nd Quarter | Page 5

Community Begins with You It turns out, the most important connection a resident is looking for is the one they have with you. Think about your favorite restaurant, any club where you have membership, or any nice hotel you’ve stayed at. It’s not the other patrons who make you feel like a VIP. It’s the staff. Whether greeting you by name, knowing your “usual,” being your go-to person or treating you like royalty in front of your family and friends, the people who keep you most connected and cared for is the community team. Once a relationship is well established there, building connections between residents is easier and more effective. Think Outside the BBQ I’m not necessarily suggesting you get rid of all resident events, I’m just asking you to look at your options. If the goal of resident events is ultimately to encourage longterm residency, why not improve the residents’ daily quality of life? According to Software Advice, the top “Inside” unit upgrades that can influence renewal decisions are: 1. New carpet/flooring 2. Washer/dryer 3.