Tips for Using a Market Research Online Community( MROC) To Meet Your Qualitative & Quantitative Needs
In today’ s world of digital and social connectivity, it is more important than ever for brands and companies to connect to their consumers in a more grounded and personal way. There are so many factors that can influence a consumer today that it is almost impossible to really understand decisions, rationales and attribute hierarchies without taking a more holistic approach to consumer understanding. So that leads us to the question – how do we go deeper and find these gems of insight? We have found that one of the most effective tools that can be used to delve into deeper insights is building an MROC( Market Research Online Community). This type of community allows you to reach, engage with and understand consumers in a unique and dynamic way.
By-Jean Marie Warncke
Is mobile causing an identity crisis
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for MR?
There is no denying newer market entrants, particularly those in the Voice of the Customer arena, have used innovative technologies to leapfrog some MR organisations. Because, frankly, the days of sending complicated spreadsheets to a client and leaving them to digest the results are long over. Firstly, multiple column tables cannot be accessed on a mobile device and, more importantly, they do not give the‘ instant’ access to reports that today’ s end users demand. Solutions providers are also moving away from traditional MR tools and focusing their R & D efforts – and investment – on online and mobile-optimised reporting solutions. These are more holistic solutions that are able to capture and analyse in-the-moment feedback alongside data gathered from a wide variety of direct and indirect channels. The virtue of a boutique firm is the ability to spend time digging to get the truth. Most large firms with junior staff controlled by timesheets simply can’ t or won’ t do that.
By-Miguel Ramos
Marriage of technology & market research –
How much feasible it is in current times?
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Clients can make the most of their research dollars by first starting with data they have already gathered. In my recent presentation at MRA CRC with Kelsy Saulsbury of Hallmark, one of the first things she recommended for client side researchers was to look at the collection of research that has been done previously, and re-synthesize and repackage in cases where that information can speak to current business questions. Following that, the recommendation was to focus on only the most essential business questions- mapping the intersection of issues that have the most potential to be problematic for organization and are currently the least understood. Research technology can then be leveraged to according to the need of each business question, but ultimately getting the most out of research dollars means working on the most pressing business questions. I disagree with the premise that technology and market research have been on opposite sides. I think while it is true that market research has been slower than other industries to
By-Steve August
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Small Is Big- KK Chandan
Big Data has been the Buzz word across the corporate world, consulting and analytics firms off late. Leveraging BIG data is a new mandate this year across many organizations. This includes data management, application of business intelligence and analytics – all to integrate, mine, process and draw rich insight and inferences for BIG picture towards
Are we ignoring data quality to match the
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Has Mobile Market Research finally arrived?- Navin Williams
Education of the insight industry is topmost for any new adaption including MR. That’ s why I had teamed up with Ray Poynter and Sue York to write the book“ Handbook of Mobile MR” which is endorsed by ESOMAR.
Who’ s Wearing‘ Wearables’ and Why
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speed of decision making?- Seth Grimes
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Market Research Should Care- Research
key research challenge remains what it has always been: To determine which insights will move the needle, that will make a difference, and then to design a study that will produce them. Sure, you can take a different approach –“ I have access to all this data. What does it say?” – if you can afford to waste time and effort. on Research( RoR)
Box Sample, Paradigm Sample and Kinesis Survey Technologies recently teamed up to conduct Research on Research( RoR), on the use of mobile survey apps. Originally, the team wanted to assess the true value of mobile survey apps by determining the potential trade-off between enhanced functionality