Online Food Delivery in Toronto Calorie Planned Meals: Taking the pain out of diet | Page 6

What is a calorie planned meal?
Importantly it is best to first distinguish calorie planned meals from the convenience single-
portion meals that became so popular during the nineties with the advent of the microwave
cooker. Those convenience meals were produced and delivered to the market as a result of
demand for quick, convenient and efficient food that would have been impossible for a single
person to cook themselves – well efficiently and cost effectively. The result was a wide variety of
choice such as lasagna, turkey dinners or roast beef but these meals had a guilty secret – they
were packed with calories. What is more they were pretty unhealthy as they had high sodium
levels that enhanced the taste but as the portions were so small they rarely filled the appetite. As
a result people would feel hungry again a short time later.
The important difference with the approach taken by producers of calorie planned meals is that
although the objective is the same – convenience – the way they go about it differs significantly.
They are filling a niche market were consumers still want a wide variety of choice and
convenience but they insist on meals conforming to predetermined and healthy calorie levels. As
a result calorie planned meals can be part of a daily diet that enables the consumer to control
their calorie intake because they are assured of the calorific intake with each meal.