One Star Employee Engagement Handbook 1 | Page 21

What a Converse customer expects

Follow through on your word = Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability with your audience.

Personalised offers = Sending out personalised email or text offers can increase your customer base. Customer birthdays or celebrations of being a customer for a certain amount of time are good times to send out discount/voucher codes to show your appreciation.

Quick responses on social media = Offer 24 hour customer support on all platforms of social media to ensure that any queries or issues customers may have can be resolved quickly and efficiently, resulting in good

feedback for your brand.