The customer is always right = ''Happy customers who get their issue resolved tell 4 to 6 people about their experience.'' Word of mouth is extremely important.
Address your customers by name, and tell them your name at the very beginning of your interaction.
Always listen = Listening to what your customers want is very important. Take into account what changes your business and follow through. Customer feedback is what makes your business and keeps it alive.
Platforms for feedback:
Surveys
Observation
Point of Sale
Customer Service
Social Media
Email and Web Forms