Business Promotion:
The best way of promoting a business or service is word of mouth marketing.
When the customer recieves quality services, they tend to discuss it in their social network, leading to direct publicity and a good reputation for the brand.
Successfu Brand Strategy:
Feedback from consumers is an essential part of good customer service.
Taking the consumers' feedback on board allows the brand to analyse their strengths and weaknesses - the best way to understand the consumers' expectations and create the most successful brand strategies.