On Purpose April 2013 Cohort Book April 2013 Cohort Book | Page 23

[email protected] Ryan Nell linkedin.com/in/ryannell @ryannell I want to lead through harnessing the power of education, storytelling and innovation for good. I passionately believe we must create a world in which social and financial returns are inextricably linked. As consumerism reaches new heights, it has become imperative that we find alternative models and show that they can succeed. I am fiercely optimistic about our capacity for reinvention. I am looking to collaborate with people who share my passion, drive, curiosity and playfulness – in an organisation with the scale or ambition to have a large impact. If this appeals, I can’t wait to hear from you! Previous achievements Placement Summaries Professional Senior marketer with 8 years’ international experience: • Lead agency relationships with blue-chip clients including Ford, ExxonMobil, Unilever, Kraft, Samsung and GSK • Managed teams of 6, leading financial forecasting and strategic planning • Managed large budget overseas productions including a £2m film production for BlackBerry JustGiving • Launched yimby.com – a new crowdfunding platform for social good • Designed and lead marketing and comms strategy and implementation for the fledgling brand • Partnered with an agency to produce compelling video content for the launch • Worked with local government and other partners to pilot the formation of a crowdfunding collective . Digital native: • Digital ambassador at Ogilvy • Digital lead on a ‘Cannes Gold’ awarded Samsung campaign Avenues Group • Lead a change group with a broad remit to examine organisational culture • Presented a report of transformation recommendations • Conceived and launched a new staff engagement channel to provide direct access to the CEO • Managed roll out of social impact reporting across the Group Wider • Documentary photographer: wrote, directed and produced 4 short films on the founder of Champion (the social enterprise ad agency); currently producing participatory project on learning disabilities • Multilingual and well travelled: fluent Chinese speaker; good French and Spanish; lived, worked and studied in China and Taiwan; travelled solo overland from Mexico to Argentina “Ryan joined a small, cross-functional startup team at JustGiving and threw himself enthusiastically into the world of crowdfunding as marketing lead for Yimby.com. During his placement he was responsible for acquiring early adopters, nurturing them in running crowdfunding projects, leading trial programmes with local government and developing and delivering our new brand identity (in fact, Ryan came up with the name Yimby!). Ultimately Ryan helped guide Yimby from early-stage beta to public launch. Ryan’s passion, energy and commitment were of immense value to the team and I know that he will be a huge success in whatever he turns his hand to next.” EDUCATION & QUALIFICATIONS University of Arts London Photojournalism & Documentary Photography, MA (in progress) National Taiwan Normal University Advanced Chinese Studies, 1 year scholarship 85% GPA University of Leeds Modern Chinese Studies BA (Hons), 2:1 High Mandarin proficiency and deep understanding of the political, socio-economic and cultural context of China. Zarine Kharas CEO, JustGiving 22