In This Issue
Leadership Through
Innovation
“
I
nnovation distinguishes between a
leader and a follower,” said Steve Jobs.
While his own leadership style was
often controversial, the innovations
made by Apple during his tenure are
impressive. Today, Apple is the highest
valued technology company in the world.
At approximately $740 billion, Apple’s market
capitalization is nearly double that of the second
place finisher – Google.
Why is this relevant to chiropractic? Because central to the innovation-driven growth of
Apple has been a keen and finely honed sense of how the personal technology market
works. Jobs understood trends — how to create them and how to leverage them.
In this issue of ON Chiropractic we will take a look at trends in two areas that will have
a significant impact on the profession in the years to come. From a clinical perspective,
you will hear about the compelling interim findings of Dr. John Srbely, a chiropractor and
researcher at the University of Guelph. His work is at the leading edge of our understanding of
Central Sensitization.
You will also be invited to examine trends impacting the extended health insurance marketplace. In particular, you will learn
more about the economic drivers of extended health plans and the exciting role chiropractors can play in the future.
ON Chiropractic’s standard departments offer an overview of FSCO’s examination process and the nitty-gritty details of HST and
its impact on your practice. You will also get a refresher on the warning signs of diabetes and what to be on the lookout for in
your practice.
We hope these stories inspire you to look anew at trends in your practice and, by channeling your inner Apple, help lead the
profession forward through innovation.
We’re here for you.
www.chiropractic.on.ca
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