ON Chiropractic
these sites for reviews of your clinic to get a
sense of what people are saying about you.
Positive reviews may describe your
clinic’s strengths in a way you hadn’t
previously considered. By paying attention
to the things your patients appreciate about
your care, you may identify a new target
market or a particular feature of your clinic
that you can showcase in a compelling way.
Now, not all patient reviews are
positive. It can be difficult to read a less
than glowing review, but they offer an
opportunity to publicly demonstrate your
commitment to a great patient experience.
If you can address the patient online, do
so gently. It is also important to consider
whether a negative review has any truth to
it. What can you learn from this patient’s
experience?
Remember to keep an eye on overall
trends rather than focusing too much on
a single review. Excellent patient care is
a daily practice, and each day is a fresh start.
Not a Techie? We're Here for You
Along with your website, social media
helps patients decide whether you are the
health care provider for them. But not every
chiropractor has experience with social
media and it can be intimidating at first.
The OCA offers two main tools to help you
get started:
• Free OCA webinars are available
regularl