Targets and Economic Outlook
Under the Government ' s plan, Kenya aims to:
· Increase tourism ' s contribution to GDP from six per cent to 10 per cent by 2027
· Grow tourist arrivals to 5.5 million annually
· Expand employment opportunities across tourism, wildlife, hospitality, culture, and the creative economy
According to projections by the World Travel and Tourism Council( WTTC), Kenya ' s tourism sector is expected to contribute KSh 1.2 trillion to the economy in 2025, representing over seven per cent of GDP, while sustaining at least 1.7 million jobs, or eight per cent of national employment.
Towards 2027
The Government ' s tourism strategy toward 2027 is anchored on product diversification, destination marketing, sustainable tourism, MICE development, digital innovation, and stronger public – private partnerships. It seeks to ensure that tourism growth translates into tangible benefits for communities, conservation outcomes, and national prosperity.
With tourism firmly positioned at the heart of Kenya ' s economic agenda, the Government says the focus now shifts to implementation— turning policy intent into sustained growth, resilience, and global competitiveness for the sector.
President William Ruto visited the cruise ship Norwegian Dawn at the Port of Mombasa on February 23, 2025, where the vessel docked with 2,220 tourists and 1,100 crew members on board.
The visit underscored the Government’ s focus on cruise tourism as a priority growth area, with the Ministry of Tourism and Wildlife intensifying efforts to market Kenya as a leading cruise destination along the Indian Ocean coast.
10 OMOJOY TOURIST PRODUCTS