OMG Digital Magazine July 23rd, 2015 - Vol 4 Issue 168 | Page 45

Caribbean’s Next Top Model
returns to the catwalk with
Flow TV partnership
CASTING CALLS IN TRINIDAD 31ST JULY
PORT OF SPAIN, TRINIDAD
(July
21st
2015)
–
Last week when C&W
Communications launched
its consumer brand Flow,
in
Barbados,
Wendy
Fitzwilliam, Miss Universe
1998, was on hand to
announce the launch of
the second season of the
reality show ‘Caribbean’s
Next Top Model’, which is
being done in partnership
with Flow.
“We’re absolutely excited to
be working with Flow to bring
Caribbean’s Next Top Model
back for a second season. We
are resolute in our desire to
showcase brand Caribbean and
this partnership makes it possible
to build on our first season and
bring the show back to our fans in
a much more interactive way,” said
Wendy Fitzwilliam at the launch.
The regionally based reality show
is tied to the successful original
production - America’s Next Top
Model - owned by CBS International
and created by former top model
and television producer Tyra
Banks and follows the stories of
young women seeking to launch a
career in the competitive world of
modelling.
Fitzwilliam stated, “We know that
there are many young women in
the Caribbean who have big dreams
of success in fashion. The fashion
and beauty industries have been
impacted by the talent of women
with Caribbean roots for quite
some time, from history makers
such as Grace Jones and Naomi
Campbell to relative newcomers
such as Barbadian model Lene

Hall, the face of Prescriptives by
Esteé Lauder and Puerto Rican
supermodel Joan Smalls. CNTM,”
she says “provides an additional
opportunity for more Caribbean
women to be represented within
the international fashion industry.
The success of this show will
impact more than individuals and
models it will also highlight the
Caribbean fashion and beauty
industries, content development
in the Caribbean and more.”
John Reid, President of the C&W
Consumer Group noted that
the partnership was a perfect
fit for Flow, now positioned as a
Caribbean brand “driven by all that
is positive in the Caribbean, the
people, the passion, the drive to
succeed, innovation and positive
vibes.” He noted that Flow will also
use its quad play technology to
ensure that viewers have access
across multiple channels so that
they can access the programme
when they want and how they
want. “Flow customers,” he
explained, “will be able to access
Caribbean Next Top Model before
other viewers on Flow TV, via the
Flow on Demand platform at their
convenience. They can even access
information about the programme
on their smart phones and other
mobile devices.”
Caribbean’s Next Top Model is
produced by Wendy Fitzwilliam
and her sister Dionyse Fitzwilliam,
who is the show’s Executive
Producer. Casting calls for the
second season are being held in
Barbados, Cayman Islands, Jamaica
and Trinidad and Tobago and will
also be facilitated online. Casting
Calles will be held in Trinidad
on Friday 31st July at the Hyatt
Regency, Port of Spain.
The first show will air in October
2015.