Oil & Gas Innovation Summer 2020 Digital | Page 36

EXPLORATION & PRODUCTION From Your Mind to Market Oil and Gas Innovation sits down with Bjørn Brekne, Petroleum Technologist and Business Developer, of Bebekon AS to learn more about what it takes to get a great idea to market, and turn it into a successful business. Many issues arise for a new startup, often unforeseen, so it can be quite useful, even essential for such a company to gain the knowledge and experience from a consultant such as Mr Brekne. We delve deeper into these issues, to help inform how to mitigate risk factors and costs, and make sure you are prepared for the road ahead. OGI: Could you start by explaining Bebekon AS’ credentials and experience in terms of your products and services for the oil and gas sector? Could you tell our readers the breadth of your experience, how long the company has been active, and its reach? Bebekon: The Norwegian company, Bebekon AS, has been operating its current model since 2008 and has participated in several innovation enhancement, idea captures, incubator and business development projects. Bebekon offers small, medium, and big O&G related companies, its commercializing experiences gained as innovation manager and business developer for a major O&G company. The founder and only employee holds a more than 40 years old degree in petroleum engineering. Broad experience from all segments of the industry, gives Bebekon the overall picture in evaluating idea potentials. Seed funds and private equity players, all values experiences when making decisions. The skill of early pinpointing and idea’s potential often allows Bebekon to work on “no cure, no pay” basis. OGI: What are some of the difficulties that companies face when trying to bring a new product to market? 36 Bebekon: Say you have secured funding and the development goes well; the product will do no good without piloting. Finding the first user is often more difficult than finding investors. Have an oil company to see the potential in investing. If so, it is in their interest to contribute to the industrialization, by being the first user. The costs offshore are high, so is the risk. That is why operators hesitate to implement “not proven” technology. A big hurdle: If no one dare to take the risk, the technology will never be proven and will never come to use. This is a contradiction the industry needs to fight: “What comes first, the hen or the egg…” If the innovation is disruptive, the chance of implementation is low: The industry has lost “an ocean” of opportunities. It is said that the offshore business is conservative, that is true, but it is actually the risk-allergy that is ruling. Sometimes it only takes one person’s disbelief to stop implementing ground breaking technology innovation. If technology decision makers do not feel involved from the start, they may fight the idea on principle basis. OGI: What are the different areas (sectors) that Bebekon assists companies with, and could you give examples Bebekon: Drilling and well technology are closest to home. Even though, Bebekon has advised innovation projects all the way from up- to down-stream to land. Lately, material technology has taken some time; composites: Replacing steel subsea and downhole with composites. Composite shields to protect flowlines, hoses and cables on the sea bottom is a new ongoing product category. A new trend, or more correctly, a reestablished trend, is to implement composite in the well design, particularly for deep waters. Oil companies have long focused on green technology and work procedures. Bebekon assists a multi inventor in his effort to remedy implementing a cost effective, safer and environmentally friendly, digital and automated way to transfer and dispose high viscous oil contaminated drill cuttings. OGI: Could you talk about the resistance