Bringing
our biggest
store to life
Officeworks Mentone (Vic) is one of
the boldest projects in Officeworks’
history. Not only is the store the
biggest in the Officeworks’ network
at 6500 sqm (four times the size of
the average Officeworks store), it’s
what we believe to be the biggest
office supplies store in the world!
While the seed of the idea was
planted three years ago by a
small team lead by Phil Bishop,
it was brought to life by many
team members from across every
department in the business, not to
mention all the external suppliers and
partners that have all played their
role in growing it from the ground up
and making customers aware of it.
Internally, the team was led by Kevin
Allman (Merchandise Business
Manager — Sourcing and Quality),
supported by Project Manager
Dilshan Gunasekara.
Kevin said: ‘We know from
experience, our larger the stores
are the most profitable and
resonate most with our customers.
A larger store allows us to intensify
Officeworks’ three pillars of price,
range and service, and create a
really compelling destination.
The Merchandise Expansion
Projects have fuelled comparable
store growth and given us the
confidence to go beyond our 1300
square metre foot print and test
the customer appetite for a
significantly larger store.’
A larger store allows us
to intensify Officeworks’
three pillars of price,
range and service,
and create a really
compelling destination.
6
‘To be a successful retailer today,
we need an offer that extends
beyond the product with compelling,
interactive experiences where
customers can interact with the
range. With Mentone, we have
delivered exactly that in the areas
of Educational Resources, Art,
Print, Copy & Create, Furniture and
Technology. And in a network first,
we’ve even added an on-site café
and children’s playground,’ he said.
Mentone is also an integral part of
Officeworks’ every channel strategy,
acting as another fulfilment centre,
enabling us to offer faster, more
compelling and convenient delivery
options to customers. It expands
Officeworks’ same-day delivery
capability, providing customers in
Melbourne’s south-eastern suburbs
of Beaconsfield, Officer, Clyde,
Langwarrin and Pakenham, same-
day delivery for the first time.
The store has employed more than
160 new team members from the
local community, and is led by Senior
Store Business Manager, Gren John
Britto, and six SLT including Grant,
Natalia, Hayley, Adam, Pranav,
Manny, plus Business Specialists