Helping Hands Network and
Australian Childcare Alliance (ACA). • Ongoing email communication for
each buying group
The figures show that we can
grow sales to these customers
by promoting spend across
different categories – proving to
our business customers that we
truly are a one stop shop for all
their needs across Educational
Resources; Facilities Supplies
(Health/Hygiene & Safety and
Kitchen & Catering); Stationery Items
for the Office and Classroom; Tech
Items for the Office and Classroom;
Early Education Furniture and
Business Services. • Supported by Business Specialists
In-store (BSIS).
The initiative includes:
• A printed Early Education brochure
for Business Specialists to use
when approaching early learning
providers
• A dedicated email communication
to our existing buying group
members
• Face-to-face meetings
Making it easy for
customers to shop
One of the key aspects of the
initiative will be our new, bright and
colourful Early Education brochure,
which will create awareness of the
Educational Resources range as
well as showcase our education
and environmental activity relating
to their industry. For example, our
partnership with The Smith Family
and two-for-one tree planting
initiative, Restoring Australia.
Using the brochure and the website,
business customers will be able
to view the full range of products
and services available across all
categories, contact a business
specialist or shop directly online.
The brochure will work to highlight
how Officeworks’ product range
offers a total solution for their
business – from Furniture and
Educational Resources, through to
classroom and staffroom supplies,
and act as a great conversation
starter and ‘leave behind’ for our
Business Specialists.
‘For us, the goal is to build long-term
relationships, and be able to support
the customer as their needs morph
and change. By building mutually-
beneficial relationships we will be
able to embed ourselves in their
business and build sales,’ said Mark.
This buying group initiative goes
live in May and will be followed by
additional initiatives to support
more of our industry buying groups
including the real estate industry, the
accounting industry and more!
‘This will be a whole of
business approach. Our
team will get to know
their needs and be able
to recommend product,
whether that’s the
Educational Resources
range, or Furniture or
Office Supplies and
loop in those specialists
to provide a true
partnership to the
customer,’ said Mark.
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