Collaborative
effort to
reach Early
Learning sector
As our fantastic Educational
Resources range continues
to impress the market, we are
continuing to look for new ways to
build relationships with customers
to promote the range and further
establish Officeworks as a credible
supplier in the education space.
A
B
10
The Educational Resources range of
more than 3500 products launched
nationally in April 2018 and spans
across literacy, numeracy, music,
outdoor play, paint, art and craft,
puzzles, Science Technology
Engineering Maths (STEM) and
teacher resources. buying groups across the industry
already shop with Officeworks for
other products. So, rather than
onboard brand-new customers and
start the relationship from scratch,
we believed it was going to be more
effective if we made contact with our
existing customers as a first step.
While our personal customers have
responded extremely positively to
the range, we are now looking for
opportunities to promote the range
to our business customers. ‘I’m very excited – what this
represents is an opportunity for
Officeworks and our customers to
align to each other’s needs. Among
the Early Education industry, there
is a reasonably low awareness of
our range and services, and for us to
come to them with a whole approach
to market is a
Collaboration
C
In a collaborative effort, the
Merchandise, Marketing and
Business teams are implementing a
new initiative to target our Industry
Buying Groups, focusing on the
needs of specific industries and
connecting those with our products
and services – starting with the early
learning space.
The early learning sector was chosen
as the first cab off the rank, as several
new way of doing business,’ said
Mark Kindness (National Business
Manager).
The initiative leverages existing
relationships with over 4800
members of our buying groups
including Early Learning Association
Australia (ELAA), Camp Australia,
Kindergarten Parents Victoria,