October 2019 Edition Apparel October 2019 issue | Seite 55

HIGHER-QUALITY ORGANIC
COTTON, KNOWN AS
SUPIMA COTTON, HAS
GAINED POPULARITY IN
RECENT YEARS.
being adopted by a range of brands to craft
sustainable, responsible clothing. Fish scales and
scraps of fabrics, which minimise wastage, are
also being used to generate all sorts of products
ranging from dresses and scarves to bags.
Although khadi has been around since long, it has
recently been garnering a lot of eyeballs, having
been revived in various forms, one of them being
khadi denim.”
THE EARTH CONNECT
Even though natural fabrics are centuries-old, the
interest and conviction with which they are being
pursued is relatively new. Anjali Sharma, Founder
and Designer, Bacca Clothing India, says, “The
focus has shifted from mass production to
conscious business and production. The main
reason why organic fabrics are taking centre
stage is because they pose the least damage to
our environment and ecosystem. These fabrics
are naturally non-allergic, softer, and have a
safer texture for all skin types, besides being
stronger and more durable.” In India, there is
an urgent need for a shift towards cotton that
is both ecologically and financially sustainable.
Organic fibres are the emerging narrative that
can bring sustainable and regenerative practices,
which indicate moving away from the current
mainstream, negligent approaches to making
and consuming fashion. Aditya Jain, Founder and
CEO, YAJY, says, “Organic fabrics are becoming
increasingly popular by means of recycling and
upcycling to craft apparel lines. With their high
environmental benefits, they have an integral
role to play in the overall agricultural movement.
These products exclude usage of harmful
chemicals, thereby ensuring minimum damage
to the environment.”
Vikash Pacheriwal, Co-Founder, Raisin,
adds, “Organically grown cotton and muslin are
Supima cotton, has gained popularity in recent
years. Equally, there has been a rise in the
awareness about the impact our clothing choices
have on the planet, and how our current ways of
consumption are not at all sustainable, now and
in the long run.”
India
FEATURE
THE COST FACTOR
From spinning the yarn to weaving it into a
fabric, the process of crafting organic materials
is a time-consuming one. Organic fabrics are
usually hand-dyed with natural components and
pigments, which require extra care and effort. It
is no wonder then that organic textiles as well
APPAREL
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October 2019
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