October 2019 Edition Apparel October 2019 issue | Page 107

LAUNCH PAD
of comfort mixed with a modern retail experience
that we are aiming to achieve with PROMOD
e-origin stores worldwide.”
Focusing on hospitality and attention to detail,
the first of its kind e-PROMOD store at Palladium
Mall, Mumbai, ensures that the customer
experiences the best style and fashion journey.
Digital tablets connected to large display screens,
a wide and open entrance, and free space to
navigate the PROMOD collection are key features
of the new store.
With the first PROMOD e-origin store having
been launched in Paris in March 2019, the new
store in Mumbai is one among the 15 e-origin
stores that have been launched worldwide,
placing itself firmly in the changing face of
modern retail.
Mr Tushar Ved, President, Major Brands India
Pvt. Ltd, says, “We are excited that India has got
its first e-origin concept store with this launch.
It will be the first outside France and the growth
story is just going to get bigger and better; we are
now planning to launch 10 more e-origin stores
by 2021 and by 2025, we plan to convert all the
existing stores into e-origin formats. The retail
environment is changing across the world and it
is important that we adapt to the modern times
and revamp the brand to connect more with our
target customers. The PROMOD journey is going
to get very interesting.”
Following their first e-store launch in Mumbai,
the next line of PROMOD e-origin stores will hit
NCR-Delhi, Lucknow, and Bengaluru.
Store Address: 1st Floor, Palladium Mall, High
Street Phoenix, Lower Parel, Mumbai 400 013.
Timing: 11 AM to 10 PM
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