October 2019 Edition Apparel October 2019 issue | Page 106

LAUNCH PAD
WHAT’S IN STORE?
Apparel gives you a sneak peek into the new store that has been recently launched.
PROMOD, MUMBAI
India becomes the first country outside France
to welcome the new PROMOD e-origin
concept store. Staying true to its goal of
‘making customers feel at home’, the store has
completely re-designed interiors with an uber-
modern feel, open facades, modular fixtures,
and boutique-inspired display table units. With
the use of classic French-inspired props and
artful dashes of greenery, this 1,700-square-foot
e-origin concept store aims to give shoppers an
enchanting and joyful shopping experience.
Roberto Spadaro, Visual Merchandiser,
PROMOD International, says, “Our customers
often tell us that they simply feel good when they
walk into a PROMOD store. And it is that feeling
104
I APPAREL I
October 2019