I N TC R V I E N
SE ETIO W
10
Questions
with
CeciliaBag & Au Pai rLink
Robinson
of MyFood
Great businesses are started everyday when people act upon an opportunity. We talk to the recently crowned
Young New Zealand Entrepreneur of the Year, Cecilia Robinson about her journey so far.
Hi Cecilia, you’re one of New Zealand’s
most successful entrepreneurs, how did it
all begin and what inspired you to start
creating businesses? Do you come from an
entrepreneurial background?
I started Au Pair Link when I was 21. Au Pair Link was truly
a labor of love and came from my experience of being an Au
Pair myself in America about ten years ago. I founded Au Pair
Link from our small two bedroom apartment in Auckland
city and since those early days in 2007 the business has gone
from strength to strength and we now employ close to 50 staff
nationwide. Nowadays I am largely strategically involved in
Au Pair Link and leading our business int ??WrvV?W&F??????W"?F?W"'W6??W72??f??B&r?v2?V?6?VB???&6?F??0??V"?vR?B6VV?F?R6??6WB?fW'6V2fWr?V'2V&?W ??Bv?V??v2?fW&GVRv?F??W"6???F???2??FV6?FVB?@?v2v??BF??RF?w&?FRF?R'W6??W72??f?"?f??B&r??f?W"??W'2&Vf?&Rv???r??F??&?W"?f???6VBF?R???@?f?W"vVV?2?FW"vRvW&R&W6V?F??r?BF?R?"???( ?2&?&B??F?R'W6??W726??6WBV?6??v??VB???V?GV??B&6???p??B6???vR?B76V?&?VBf?F7F?2FV?6??6?7F??r?`?'W6??W72G????F?W&W6vGGV?r?B?7FW&6?Vbv???W ??F?????f??B&r?2v??Rg&??7G&V?wF?F?7G&V?wF????F?R7Bb???F?2?B?2??rf?W"F??W2F?R6??R?bR? ?????Bw&?v??r?&vW"'?F?R??WFR? ????FW&?2?b?V?G&W&V?WW&??&6?w&?V?B??f???2???7F?'??b?v???r'W6??W76W2?v??6??F????f?"?R?V?2F?@???fR7G&??r6V?6R?bv?F??rF?F?F???w2?6V?b???&P?F????F???rF??Vv???&V?WfR?N( ?2F?R6??&??F????b???W6&?B?B?F?B7&VFW2F?RV?G&W&V?WW&??V?f?&???V?@????W"?GF?Rf???vR??fRF?&?V?6R?FV2?B6??6WG2?f`?V6??F?W"?BvR??vRF?R'W6??W76W2F?vWF?W"??v?B6??WfV?V?G2&R??R??7B&?VB?`?GW&??r??W"6&VW"?B?2F?W&R??F???p?F?B??R7F???v?BF?6??WfR'WB?fV?( ?B?WC??R?"????26??WfVB6??R????rv?&?Bf?'7G2????'F?B6??WfV?V?Bf?"W2v2F?BvRvW&RF?Rf?'7@?R?"6????F?&V6??R?6V?6VB2?V&?6???F???@?VGV6F???&?f?FW"???FF?F???F?F?B?vR&R??r??R?bF?P??&vW7BR?"6????W2?WG6?FR?bF?RU4?B??R?bF?P?F?RR?bvV?6?W2??F?Rv?&?B?vR&RF?R?&vW7B'?V?FR?7G&WF6???W7G&?6???f?"R?"????B?6V?b?vR?fR?B6??Rf?F7F?0?66??FW2???6?VF??s?v?????r( ?&W7B4?^( ??6??r'F???F?P?FV???GFRf7BS?v?????r( ?'W6??W77v????bF?R?V.( ??@?( ?U???V?rV?G&W&V?WW"?bF?R?V.( ????vWfW"?v?B&V?????7?&W2?R?2F?BvR?fR?6VBfW'???v????F?R?V?W??&W7Bv?&??6R?BF??2?V"vR&Rf???7B??F?R&W7@?6?????VF?V?v?&??6R?F?N( ?26??WF???r??fW'?&?VB?b?