Marketing- Associate Degree- Northeast Wisconsin Technical College
Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation. Course Typically Offered: Fall Spring
Career Fundamentals 10105103 Create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview, evaluate outcomes of interview, and prepare for Career Experience.( Prerequisites: 10-105-100, Careers in Business OR 10-107-117, Careers in IT OR 10-201-100, Careers In Digital Arts) Course Typically Offered: Summer Fall Spring
Accounting Principles 10101106 This course provides the opportunity to learn the fundamentals of the accounting cycle, recording business transactions, preparations of the financial statements, financial statement analysis, accrual accounting, accounting for cash and internal controls, and payroll. Course Typically Offered: Summer Fall Spring
Intro to Ethics: Theory & App 10809166 Basic understanding of theoretical foundations of ethical thought; analyze / compare relevant issues using diverse ethical perspectives; critically evaluate individual, social / professional standards of behavior-- applying a systematic decision-making process.( Prerequisite: Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15; OR 10-831-107, College Reading and Writing with a B or better) Course Typically Offered: Summer Fall Spring
Market Research & Info Mgmt 10104198 Learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data. Course Typically Offered: Fall Spring
Intro to Diversity Studies 10809172 Basic American values of justice and equality by teaching vocabulary, history of immigration / conquest, transcultural communication, legal liability, multicultural majority / minority relations, ageism, sexism, gender, sexual orientation, the disabled / ADA.( Prerequisite: Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15; OR 10-831-107, College Reading and Writing with a B or better.) Course Typically Offered: Summer Fall Spring
Marketing Analytics 10104174 Explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment( ROI). Course Typically Offered: Fall Spring
Content Marketing 10104175 Content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy. Course Typically Offered: Fall Spring
Event Marketing 10104125 Learn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events( entertainment, industry, meeting / convention). Students will work toward the actual staging of an event( will require time outside of the classroom setting). Course Typically Offered: Fall Spring
Personal Brand-Portfolio 10104183 Demonstrate marketing skills through the organization, reporting, and assessment of your personal brand portfolio and an interview with the instructor. A marketing instructor will guide students through the process.( Prerequisite: 10-104-182, Personal Brand-Development) Course Typically Offered: Fall Spring
Web Content Management 10135181 This course provides the opportunity for the learner to develop the knowledge, skills, process and understanding to build, execute, analyze and report upon web campaigns within a Content Management System. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. Course Typically Offered: Fall Spring
Marketing Career Experience 10104199 Students can select any hands on experience related to: Internship, Field Research, Service Learning, Capstone, Industry Related or International Experience. Instructor approval required.( Prerequisite: 10-105- 103, Career Fundamentals) Course Typically Offered: Summer Fall Spring
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