Academic year: 2024-2025
Marketing- Associate Degree
Program Code: 101043
Marketing is dynamic, exciting, and essential to the success of every business. In today ' s fast-paced organizations, marketing is everyone ' s responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate digital and social media strategies, create and deliver presentations, develop selling strategies and close sales, and develop your leadership skills. Marketing roles are available in every type of organization-- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event coordinator, marketing specialist, market researcher / analyst, social media coordinator, digital marketing specialist, sales executive, and promotions coordinator.
Delivery
Day Evening Full-time Online Part-time
Explore Locations
This program is offered at: Green Bay
Program Costs & Financial Aid
Tuition: $ 11,396, Books: $ 546, Supplies: $ 100 Total Approximate Costs $ 12,042 See costs of tuition, books, and supplies.
This program is fully eligible for financial aid.
Estimates based on in-state residency. Please visit the following URL to learn more about tutition and fees for this program. https:// www. nwtc. edu / admissions-and-aid / paying-for-college / tuition-and-fees? ProgramCode = 101043
Requirements for Program Entry
Apply at www. nwtc. edu / apply. Submit high school, GED, or HSED transcripts and college transcripts( if applicable) to transcripts @ nwtc. edu.
Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at start @ nwtc. edu or 920-498-5444.
Program Outcomes
Develop strategies to satisfy market needs. Promote products to achieve a desired outcome. Analyze market research to inform business decisions. Apply selling strategies.
Accreditation
Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP ' s accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’ s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
ACBSP- World Headquarters
Curriculum
Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.
First Semester 8 Week 1 10890101- College 101 1 10104110- Marketing Principles 3 10104182- Personal Brand-Development 2 10104124- Professional Presentations 1
8 Week 2 10104101- Selling Principles 3 10103131- MS Excel Intro 1 10801136- English Composition 1 3
Semester Total 14
Second Semester 8 Week 1 10804134- Mathematical Reasoning 3 10104107- Integrated Marketing Comm 3 10104176- Consumer Behavior 3
8 Week 2 10104191- Customer Service 3 10801196- Oral / Interpersonal Comm 3 10809198- Intro to Psychology 3
Semester Total 18
Third Semester 8 Week 1 10104172- Digital Marketing 3 10104119- Social Media Marketing 3 10105103- Career Fundamentals 1
8 Week 2 10101106- Accounting Principles 3 10809166- Intro to Ethics: Theory & App 3 10104198- Market Research & Info Mgmt 3
Semester Total 16
Fourth Semester 8 Week 1 10809172- Intro to Diversity Studies 3
10104174- Marketing Analytics 3 10104175- Content Marketing 3
8 Week 2 10104125- Event Marketing 3 10104183- Personal Brand-Portfolio 1 10135181- Web Content Management 3
Full Semester 10104199- Marketing Career Experience 2
Semester Total 18
Total Credits 66
Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
11520 West 119th Street
Overland Park, KS 66213
Phone:( 913) 339-9356
www. acbsp. org
317