Course Descriptions
College 101 10890101 Students gain skills that lead to success in college and employment. This course encourages students to develop a growth mindset and make wise choices. Students should take this course in their first semester.( Pre-requisite: None.) Course Typically Offered: Summer Fall Spring
Marketing Principles 10104110 Explore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans. Course Typically Offered: Fall Spring
Consumer Behavior 10104176 Examine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy. Course Typically Offered: Fall Spring
Integrated Marketing Comm 10104107 Learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented. Course Typically Offered: Fall Spring
Digital Marketing 10104172 Explore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business. Course Typically Offered: Fall Spring
Social Media Marketing 10104119 Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation. Course Typically Offered: Fall Spring
Mathematical Reasoning 10804134 All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.( Prerequisite: Next Gen Arith score greater / equal to 250 AND Rdg score greater / equal to 250; OR TABE A 9 / 10 Math greater / equal to 12.7 AND Rdg greater / equal to 8.8; OR TABE 11 / 12 Math greater / equal to 780 AND Rdg greater / equal to 567; OR ACT Math score greater / equal to 15 AND ACT Reading score greater / equal to 16; OR prep courses-contact an academic advisor 920-498-5444) Course Typically Offered: Summer Fall Spring
Marketing Analytics 10104174 Explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment( ROI). Course Typically Offered: Fall Spring
Content Marketing 10104175 Content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy. Course Typically Offered: Fall Spring
Web Content Management 10135181 This course provides the opportunity for the learner to develop the knowledge, skills, process and understanding to build, execute, analyze and report upon web campaigns within a Content Management System. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. Course Typically Offered: Fall Spring
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