Course Descriptions
Social Media Marketing 10104119 Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation. Course Typically Offered: Fall Spring
Digital Marketing 10104172 Explore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business. Course Typically Offered: Fall Spring
Content Marketing 10104175 Content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy. Course Typically Offered: Fall Spring
Marketing Analytics 10104174 Explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment( ROI). Course Typically Offered: Fall Spring
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