Course Descriptions
Marketing Principles 10104110 Marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall Spring
Selling Principles 10104101 Selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully . Course Typically Offered : Fall Spring
Customer Service 10104191 Examine customer service culture , develop communication and listening skills , explore diversity in the workplace , develop skills for handling challenging customers , and explore the impact of technology on customer service and engagement . Course Typically Offered : Summer Fall Spring
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