ARTICLE
NORDIC TRADE FAIR INTRODUCES FORMLAND FURNITURE
In March 2021 the interior , design and furniture industry will be gathered under one roof in Herning , Denmark . Formland ’ s concept is adjusted to the situation - safety has top priority to organizer MCH Messecenter Herning .
BY HELLE MATHIESEN
MODEBRANCHEN . · ISSUE NO 01 · 2021 · 6
In 2020 Formland took over the Danish furniture fair . This is why one of the nine halls in MCH Messecenter Herning - Hall L - in February will host about 25 furniture exhibitors . The show scene Speak Up will also be found in the Formland Furniture hall . NU asked the former owner of the Danish furniture trade fair , now sales consultant for Formland Furniture , what benefits Formland get from taking the fair under its wings . - Having furniture suppliers as part of the Formland universe provides obvious synergy effects to the trade fair . Today , interior and furniture are closely linked , and the Danish furniture industry has been concentrated during several years now . Therefore , it makes good sense to see furniture and design in an overall perspective , which also reflects the retail structure of today . Most furniture stores have developed into experience centers , and buyers for this type of store want to know about both exact new products and the general interior trend . Modern retailers are inspired by both furniture , interior design , textiles , flowers etcetera . This is the reason why it is a very good idea that retailers can visit
Formland and look for both furniture and other stuff for the home and garden under one roof . It simply provides an opportunity to create better coherence in the store ' s product range and it reflects the general development in retail , Esben Veng- Christensen states .
Buyers can be inspired at Formland in MCH Messecenter Herning on 11-14 March , 2021 . Exhibitors can be found in nine halls divided into the segments
Interior & Lifestyle , Fashion , Taste , Interior ONE ( curated ), Creators Community , Furniture , Souvenirs & Gifts , and Living & Garden .