FEEL-GOOD FACTOR
SUMMARY Thomas Johnsen from Under-cover says that the Calida brand is doing really well . The brand focuses on comfortable basic products in high quality . - In a way , you can say that Calida sells security and comfort . At Under-cover , we have generally sold well in the segment underwear , nightwear and loungewear during the Covid-19 pandemic . Unfortunately , we have noted a decline in sales from the brands that focus on swimwear . This is of course due to the fact that consumers have not been on holiday abroad for almost a year . Calida ' s products , on the other hand , are largely developed for use at home . The same applies to Nanso and Esprit , except from Esprit ' s swimwear , says Thomas Johnsen . He estimates that basic clothing and loungewear with a feel-good factor will continue to be in focus for the upcoming AW21 season . In January and February 2021 , Under-cover presents the new collections from its brands in the showroom at Fabriksparken 16 in Glostrup .
UNDER-COVER BRANDS CALIDA night / leisure / home wear , Esprit body / swim / nightwear / socks , Maidenform , DIM Intimate , Lovable Intimate , Trasparenze hosiery , Vogue hosiery , Nanso nightwear / casual
ABOUT CALIDA FOR AUTUMN / WINTER 2021 The collection will focus more than ever before on ultimate comfort . Comfort on your skin . Comfort with yourself . Comfort at home in your own four walls . Comfort that ’ s in harmony with nature . Comfort every day and every night . The daywear , sleepwear and loungewear styles from the new collection are all bursting with feel-good factor thanks to their sustainable high-quality materials with functional features , uncompromising comfort and innovative design . Highlights of the AW21 collection are the newly created HOME HUB Collection which allows a comfortable and well-groomed home office look , but is also suitable for streetwear and the further expansion of the Cradle to Cradle Certified 100 % NATURE series .
99 · MODEBRANCHEN . · ISSUE NO 02 · 2021