GODSKE GROUP |
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CIFF Showrooms |
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B3-213 |
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Tia |
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Habella |
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Molly Jo |
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Gomaye |
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FRANDSEN |
SUNDAY |
Qué That ’ s me Godske I ’ cona |
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Normann |
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Bassini |
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ven of Scandinavia , som blandt andet stod bag
mærket Sandwich .
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Noen Sunday CIFF Showrooms |
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MEDVINDEN TILBAGE |
B2-211 |
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Hos Godske Group er alle salgsdirektørens kompetencer
og erfaringer i spil - ikke mindst gjaldt det under corona-pandemien , hvor den ellers så stabile koncern kom i modvind . - Vi er blevet udfordret på nogle af de eksportmarkeder , hvor vi normalt er virkeligt stærke . Her har butikker og storcentre været lukket ned i langt længere perioder end i Danmark . Det er også klart , at en række af vore brands mærker det ekstra hårdt , når der aflyses guldbryllupper , konfirmationer og runde fødselsdage . Forbrugerne har for en stor del holdt sig hjemme . Men nu ser det til gengæld ud til , at målgruppen tager revanche . Festlokalerne fyldes igen , og selskabslivet er igen aktivt - kvinderne har atter arrangementskalenderen fyldt , og det kan vi heldigvis mærke . Derfor glæder vi os også ekstra meget til igen at møde indkøberne i CIFF Showrooms i Bella Center , hvor vi viser alle nyhederne til den kommende SS23-sæson , siger Steen Bjerregaard . Han opfordrer afslutningsvist detailhandlerne fra Danmark og de nære eksportmarkeder til alle at bakke op om modeugen i København , så vi i fællesskab kan gøre en indsats for at fastholde den danske hovedstad som nordisk modemekka .
SUMMARY In 1970 , Egon and Agnethe Godskesen founded Godske , and since then the company has grown year by year - typically through acquisitions . Today , Godske Group has 15 brands . The company still has the Godske family as the owner . Three sons have top positions in the company ,
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MOLLY JO
and Agnethe Godskesen has continued her daily work in the company , where she has been an active partner since the beginning . She was married to Egon Godskesen until his death at the age of 81 in December 2019 . NU has interviewed sales director Steen Bjerregaard . One of the subjects was the ongoing turnaround . - Happily , it looks like we ’ re about to be free from corona ’ s shadow . Our order book for S / S 22 is good , and for A / W 22 we can note the largest total pre-order sales ever . In 2022 , we expect to earn money again . Fortunately , we are a solid company with DKK 89 million in equity , meaning that we have been able to withstand the difficulties we have experienced in recent years . We have managed to modernize the company on many levels , but we are not done yet . And of course , our brands need to be constantly updated . However , I believe that one of the group ’ s great strengths is that we stick to our target group , which are mature women . We are not so many competitors fighting on this field , says Steen Bjerregaard , who joined Godske Group in December 2019 . He points to another success criterion at group level . - Our brands each have their own clear design
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Frandsen Robell
DNA and different product focuses , for example , we have outerwear specialists , trousers specialists and party clothing specialists . Some brands also sell in short term , others on long term . Over the years , we have built up a unique know-how in a number of different areas , and today fashion consume has become very item-based . It benefits us . We have very professional competencies in different product groups , he says . During the corona pandemic , the otherwise solid group came up against the wind . - We have been challenged in some of the export markets where we are usually really strong . Here , shops and malls have been closed for much longer periods than in Denmark . Also , a number of our brands were marked deeply by cancelations of parties . Many consumers stayed at home . But now the target group is taking revenge , and it is time for parties again , says Steen Bjerregaard . He is looking very much forward to meeting the buyers in CIFF Showrooms in Bella Center again . - We hope to see retailers from Denmark and the nearby export markets . We have to support the fashion week in Copenhagen to make a joint effort to maintain the Danish capital as a Nordic fashion mecca , he concludes .
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35 · MODEBRANCHEN . · ISSUE NO . 02 2022 |