Membership Matters
Component Relations Outreach Program ( CROP ) Wins Golden Apple
We are very excited to announce the Component Relations Outreach Program ( CROP ) has been selected as a 2010 ADA Golden Apple Award recipient for Excellence in Member- Related Services / Benefits . The program was developed to assist all local societies in their efforts to provide membership benefits to their members , with a specific focus on components that are struggling or no longer in operation . The objectives of the Component Relations Outreach Program include :
• To assist components with providing tangible and intangible benefits to their membership .
• To provide an avenue for PDA leadership and staff to have more interaction with members and non-members and opportunities for communicating member value .
• To restore defunct component societies to thriving organizations that meet on a consistent basis and offer benefits to their membership .
• To provide an opportunity for members and non-members to give feedback to leaders and staff .
• To increase member awareness of PDA and ADA benefits .
• To increase membership market share .
In 2010 , PDA conducted a survey of all past CROP event attendees and received the following results :
• 100 percent of respondents indicated they enjoyed the CROP event .
• 100 percent indicated they perceived the CROP event to be an added value of membership .
• 100 percent indicated they were likely or very likely to attend a CROP event in the future .
September 26 , 2010 Lancaster County Dental Society Family Picnic
“ It ’ s been too long !” Friends Joan Steele , Dr . Howard Eckhart , Dr . Merton Steele and Jessie Eckhart have a happy reunion .
• 100 percent indicated they were likely or very likely to join or renew their membership as a result of the CROP event .
• 80 percent indicated they learned something new about PDA by attending a CROP event .
Two of the areas receiving CROP assistance experienced growth in their membership market share :
• Hazleton Dental Society jumped from 62 percent market share in 2009 to 63 percent market share in 2010 .
• The North Dental Society increased their market share by . 5 percent .
Additionally , PDA has received a number of personalized testimonials
Dr . Daniel Dinse with his beautiful family — wife Ling and daughters Erica and Elaina .
A family affair : Father and son , Dr . Richard Albright , III and Dr . Richard Albright , Jr .
from component representatives who have participated in CROP :
“ Our local society was feeling stagnant and losing influence with our members . But because of PDA ’ s new Component Relations Outreach Program , we are reconnecting through a half-day CE meeting and a summer picnic . PDA ’ s Component Relations Manager , Jessica Forte , was a pleasure to work with and had great ideas for our members . CROP also assisted us with the revision and streamlining of our bylaws . Thank you PDA !”
Dr . John A . Cooper Jr . Executive Committee Member Lancaster County Dental Society
( continued on page 20 )
November / December 2010 • Pennsylvania Dental Journal
19