We wanted to build something people wanted to buy , which provided value from day one .” She said they did a deep dive into mom-and-pop shops during their startup process . They did “ co-creation ” with manufacturers to involve them in the process . At first , they were on the road and needed to meet and talk to many companies . “ Before people understood the app ( concept ), we wanted to provide an end value to the customer .” She said that Rogers is good at explaining things in a consumer-oriented manner .
Rogers uses examples of how their apps might work in a business , but in a way that people understand . He explains , “ Our customers love the solution . Everything is explained in realistic terms .” He references apps for the factory like consumers might use Google Maps or ‘ Find Your iPhone ’ for tracking , or he explains how shipping could work like Door Dash .
26 NORTHWEST AEROSPACE NEWS