SP E CIA L F E A T U R E
A REVOLUTIONARY NEW METHOD THAT
TURBOCHARGES YOUR MARKETING POWER
by Tina Cauller
About BOOST
Here at DentistryPostcards.com, we
believe that the best way to find new
patients for your dental practice is
through the use of traditional direct
mail. We combine the power of our
state-of-the-art mailing software and
addressing equipment with the patent
pending technology of BOOST to:
Map your existing patients.
This valuable information lets us
identify key marketing opportunities.
Capture postal addresses from
visits to your website. We’ll help
you create a custom mail campaign that
target people who are truly interested.
Track the results of your mail
campaign. 24/7 monitoring lets us
measure results with pinpoint accuracy.
10 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
N
o one doubts that there have been some dark economic times in the last few years, but business-wise
dentists have been lighting candles rather than cursing
the darkness. Instead of cutting back on advertising, a difficult
economy makes it even more important to reach out to potential
patients. In the fiercely competitive field of dentistry, every aspect
of your marketing plan must be functioning at peak performance.
Rather than blindly throwing money at direct marketing and an
online presence, it’s time to examine your processes and make
sure that your marketing dollars are well-spent.
While nearly all dental practices accept that a website is a necessary marketing tool, many dentists are unsure if their website is
really bringing patients in the door. Since the first step is to be
found in the internet haystack, everyone is vying for the coveted
Instead of cutting back on advertising,
a difficult economy makes it even
more important to reach out to
potential patients.
top of the search list. It is now common practice to turn to outside
expertship that can help optimize visibility on search engines. But,
once you are found online by potential patients, how can you be