certain your marketing investment is actually working? Who is
visiting your website? What services are they looking for? And
how can you turn those website visitors into actual patients? How
can you “turbocharge” the effectiveness of your marketing to
extract even better performance from your effort?
1. Stop marketing in the dark.
Fortunately, competition drives innovation. “Through a powerful
new program known as BOOST, we can offer dentists a way to
identify potential patients that they may not even realize weren’t
being reached,” notes Robert Zimbro, owner and founder of
National Target Mailing. “BOOST transforms your website into a
Patent Pending
Hi-tech Geolocation
Other apps and websites request location.
Only BOOST turns location into new patients.
tracking, which can then be displayed in a spreadsheet and
mapped for visual reference. Rather than marketing blindly, the
data provided by BOOST lets dentists see exactly where their
potential patients are located. Precisely identifying the residential
addresses of ‘fencesitters’ – those individuals who have already
demonstrated their interest by visiting your website but have not
yet responded by calling your office. You can reach out to potential patients who do not respond to the website or to direct mail
with a personal letter inviting them to your practice.
No other direct mail company offers this service,
at any price.
much more effective marketing tool and maximizes the return on
your investment by giving you useful information about your website visitors.” Information is power, and BOOST gives dentists the
information required to get results.
3. Understand where your patients are.
BOOST enables dentists to upload and map both their active and
inactive patients’ addresses. “If you can identify a concentration of
patients in a certain area who are now inactive, you can re-direct
your mail campaign accordingly,” notes Zimbro. “Mapping can also
help to identify geographical barriers, like a park or a freeway that
might affect the likelihood of recruiting patients, which can dramatically magnify the impact of a mail campaign.” Patient information
is uploaded by dentists to their own BOOST spreadsheet, and no
patient health information is included, so HIPAA requirements are
not relevant to the BOOST program.
Rewarding Value
BOOST will help grow your dental practice
by providing new patients.
2. Turn clicks into leads.
BOOST not only lets you track daily visits to your website, but also
captures the residential address of each visitor who enables geo-
4. Identify your potential patients’ needs.
BOOST allows you to see what pages were visited and the specific
services your website visitors were interested in. If a visitor clicked
on “dental implants”, you can address that interest in your advertiswww.northtexasdentistry.com
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