North Texas Dentistry Volume 4 Issue 2 | Page 10

SP E CIA L F E A T U R E A REVOLUTIONARY NEW METHOD THAT TURBOCHARGES YOUR MARKETING POWER by Tina Cauller About BOOST Here at DentistryPostcards.com, we believe that the best way to find new patients for your dental practice is through the use of traditional direct mail. We combine the power of our state-of-the-art mailing software and addressing equipment with the patent pending technology of BOOST to: Map your existing patients. This valuable information lets us identify key marketing opportunities. Capture postal addresses from visits to your website. We’ll help you create a custom mail campaign that target people who are truly interested. Track the results of your mail campaign. 24/7 monitoring lets us measure results with pinpoint accuracy. 10 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com N o one doubts that there have been some dark economic times in the last few years, but business-wise dentists have been lighting candles rather than cursing the darkness. Instead of cutting back on advertising, a difficult economy makes it even more important to reach out to potential patients. In the fiercely competitive field of dentistry, every aspect of your marketing plan must be functioning at peak performance. Rather than blindly throwing money at direct marketing and an online presence, it’s time to examine your processes and make sure that your marketing dollars are well-spent. While nearly all dental practices accept that a website is a necessary marketing tool, many dentists are unsure if their website is really bringing patients in the door. Since the first step is to be found in the internet haystack, everyone is vying for the coveted Instead of cutting back on advertising, a difficult economy makes it even more important to reach out to potential patients. top of the search list. It is now common practice to turn to outside expertship that can help optimize visibility on search engines. But, once you are found online by potential patients, how can you be