marketing
Is top Google ranking like getting veneers or aligners ? by Ernie Cote
I got new veneers a few months ago . I paid a ton of money and had it done in two long visits . I sat in the chair , I paid , I left . My dentist did the heavy lifting and off we went .
If I got aligners , on the other hand , the time consuming part would be on me – wearing those trays 20 + hours . My doctor would be depending on me over a long period of time .
Should your SEO provider approach to getting you top ranking in Google searches be more like putting on veneers or aligners ? The answer is both .
Your SEO provider should initially work like they ’ re giving you online veneers , taking the time to do all the laborious , tedious stuff right ( keyword research , appropriate site tagging , etc .) that will make your site quickly sparkle ! Then , they also need to work on your digital presence like aligners , putting in the hours each month to get small , slow , steady movements .
To understand this better , imagine your kiddo needs her wisdom teeth removed , and you ask a neighbor for advice :
You say : “ My daughter needs oral surgery . Can you recommend someone ?
Your neighbor ’ s brain : “ Hmmm , I remember someone told me about a great doctor . What is his name again ? Sesame Street comes to mind … ah ... Oh , wait , I remember !
Your neighbor says : “ Absolutely ! Dr . Ernie is the best ! I ’ ve heard great things .”
You might then ask things like : “ How do you know he ’ s good ?” “ Were you a patient ?” “ If not , what have you heard about him ?” “ What makes him the best ?” “ What are his credentials ?” “ Who says he ’ s the best ?” Also , you might ask youself , “ Should I be asking my drunk neighbor for a doctor referral ?”
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You evaluating your neighbor ’ s input
You search for : “ best doctor for wisdom teeth removal ”
Now imagine you ask Google the same question :
Google ’ s brain : “ Let me crawl the entire internet at light speed to find his credentials , who says he ’ s good , what his reviews say , what organizations he ’ s in , etc . and get back to you .”
Returns top Google search : “ Dr . Ernie ”
Google got to “ Dr . Ernie ” essentially like your neighbor , but the neighbor searched his brain , while Google searched the entire internet , then graded the results using a concept called E-A-T ... Expertise , Authority , and Trust .
24 NORTH TEXAS DENTISTRY | www . northtexasdentistry . com