Google evaluating what it finds online
Hint : If you ’ re paying only a few hundred dollars a month for SEO , someone put veneers on your site and likely walked away . The ongoing aligner work requires ongoing time and talent – and can ’ t be done for a few hundred a month .
For Google to recommend Dr . Ernie as the # 1 result , a lot of things had to happen .
The SEO provider had to put veneers on Dr . Ernie ’ s website – a lot of laborious , time consuming work done in the beginning by someone who knows what he ’ s doing .
Then the SEO provider had to put aligners on Dr . Ernie ’ s digital footprint - while not quite the heavy lift of veneers , definitely a time consuming , ongoing process . For example :
For Google to find “ lots of articles on his site about the latest and greatest in oral surgery ”, someone has to be writing new , original and relevant content each month .
For Google to “ see General Hospital and the State Board have ” someone has to do the backlinking .
For Google to see “ 60 + reviews , averaging 4.5 stars . He replied to each of them quickly ” someone had to automate the review process and respond quickly in a HIPAA compliant manner .
For Google to see “ he ’ s listed on all the relevant sites and directories ”, someone has to consistently find and update the lists and directories .
For Google to determine ” his site is built well , fast and safe ”, someone has to ensure the site is consistently fast , secure and virus free .
To gain and keep a top spot in Google searches for the terms that will lead to more patients finding your practice , look for a SEO partner will take the time and do the heavy lifting in the beginning to ensure your online presence is like sparkly , new veneers . Also make sure they are keeping those aligner trays in – putting in the hours each month to the tedious work , too .
Ernie Cote is a business owner , digital marketer , sales leader , and public speaker who shares his expertise on marketing for the dental industry . As the CEO of Bullseye Media , LLC , he has helped hundreds of dental practitioners achieve their branding and practice growth goals .
For more information , please visit onlinedentalmarketing . com .
www . northtexasdentistry . com | NORTH TEXAS DENTISTRY 25