HOW THIS STRATEGY WORKS
Before we jump into the strategy, this page introduces how the document works. The strategy consists of two parts, each working on a different strategic level.
Part one is providing inspiration for how to get to an operation strategy for the living laboratory, which has transformative character. It starts by widening up the perspective to eventually come closer to a proactive way of working. This process consisting of 7 phases will produce some good assumptions about which mobility solutions might have strong leverage effect to move the static mobility system in the direction of a more sustainable future.
This feeds into part two of this strategy, the A-B-C of experimenting, or in other words: the phase where actual experiments are designed, implemented and developed. The rationale behind this part is to illustrate how the A-B-C can be used as a strong tool. The A-B-C of experimenting includes;
to Articulate Expectations and Adjust visions, in order to decide on and develop the mobility solutions with the strongest potential leverage effect,
to Build networks and build the experiments, in order to implement them in a well designed experiment, together with a partnership of pivotal stakeholders and
to Collect learnings, in order to ensure further improvements and the update of the operation strategy.
This A-B-C strategy runs in parallel with the operation strategy of the laboratory( part one). While each experiment is navigated through the A, B and C phases, the phases of the operation strategy provide a guiding overview framework, grounding the different experiments and their learnings in the strategic level. Although we distinguish between these two parts, they are also profoundly interwoven. One cannot be separated from the other. Looking only at the first part makes it quite vague, what an experiment should be. Splitting the second part from the first one removes the clear direction and the choice of experiments according to their transformative character.