Nomad Internet Marketing March 2017 Issue 03 | Page 6

6
YOUR CUSTOMERS ARE NOT
ALWAYS RIGHT
You get a negative comment, or worse yet, a
nasty comment on your blogpost. What do you
do?
You could take the time to answer it, or you
could just delete it. It’s up to you, but I look at it
this way – I don’t have time for Negative Nellies.
They’re upset because they don’t agree with my
point of view, or I misspelled some words?
Frankly, I think there are more important things to
get upset about. Disease. Hunger. War. That sort
of thing.
My life is too short to get bogged down by
people who have nothing better to do than gripe.
Yes, I know that sounds harsh to some people
and you might not agree.
But think about this: You get an email from a
jerk. I mean a real wanker. You read it and what
happens?
Most marketers will dwell on it. They’ll think
about it, let it darken their mood and even ruin
their whole day. That night they’ll lose sleep
thinking about that Negative Nellie. Maybe they’ll
take 20 minutes to craft a well-worded reply.
Maybe they’ll even try to change their business
to suit this stranger with the potty mouth.
I remember my first negative comment. I felt
terrible until I realized what I was doing to myself.
How could I let a total stranger dictate how I felt?
How could I allow myself to waste a day feeling
miserable because of a lousy email?
So here’s what I did – I deleted that person
from my list and blocked him from subscribing
again. And you know what? I felt terrific.
I fired my subscriber. Think about that. It’s
YOUR business. YOU decide who you do
business with. If I hadn’t deleted that subscriber,
odds are he would have written again. And again.
And again.
I don’t need that. I have a family and a business
and a life. Complainers, whiners and wankers are
fortunately few and far between. But they are out
there and they would love nothing better than to
troll your blog and email account and ruin your
day.
It’s up to you what you do. But I can tell you this
– firing the tiny number of Negative Nellies that
cross my path has been one of the best business
and personal decisions I’ve made. It frees me up
to feel positive, stay positive and be productive.
It’s your business. Dump the wankers, focus on
the other 99.9% of your wonderful readers and
customers, and I guarantee you’ll love yourself for
it.