Nomad Internet Marketing March 2017 Issue 03 | Page 5

5
ARTICLE
ARE YOU
ENTERING A
NICHE IN WHICH
YOU HAVE ZERO
EXPERIENCE?
Good. Actually, great! Here’s what you do…
Start a blog. From day 1, explain that you know nothing
about (your new topic, such as cooking) but you’re on a
quest to learn (a specific outcome or goal, like how to
make the world’s best pancakes) and invite the reader
to make the journey with you.
Now start reading about your topic. A
lot. Buy and use the products in your
niche. Write about what you learn, and
tell about your experience with the
products. Recommend the good ones.
Once you’ve got a dozen or more
blogposts, start asking experts in the
niche for interviews. If you’re too shy or
nervous at first, you can start with email
interviews and work your way up to
audio interviews.
You become the researcher /
reporter, and you let the experts handle
the heaving lifting.
In 1-5 years? Now YOU’RE the expert.
And you never had to lie about knowing
stuff you didn’t know when you got
started. In fact, you got to be honest,
truthful and yourself the entire time.
And you’ve built a tremendous
rapport with your audience who very
much feel you’re just like them.
When you use this formula, your
readers will trust you and they’ll act on
your advice, whether that’s to buy an
affiliate product you recommend, buy
your own products or eventually let you
coach them.