Nomad Internet Marketing March 2017 Issue 03 | Page 31

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But there is a flaw in this desperation; one that will catch up on you
if you are not careful. The need to exaggerate or deceive is not always
a conscious one, sometimes it can happen by accident and the result
is that you can get over amorous about what you are offering because
you are thinking about the money.
People like this will post unrealistic quotes, images, text and
promises, hoping that their efforts will just be seen as glamorous
selling and excitement.
Don’t be tempted to do this.
For a start, post realistic images – Images speak volumes and there
is no harm in displaying them loud and clear and with a great spin. But
be careful. Post inviting and realistic photos of what consumers can
expect when visiting your business or investing in your products.
Because the lesson we learn from every ancient story is this – the truth
always comes out and if you hype people up to expect a holiday in the
Caribbean and fulfil their sense with that promise – once they buy and
see the caravan instead of the exotic setting, they are going to think
you are a douche.
And that is as gentle as I can put it. Be beautiful with your words but
not deceptive, otherwise you will end up an infamous liar like
Odysseus and honestly, that is not the label you want to have.
Authenticity and accurate representation is the modern hero of
Internet Marketing.
See you next month!